Charlie Domalik

Sr Marketing Manager @Smurfit Westrock

Montpelier, VA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2025 — Present

Sr Marketing Manager @Smurfit Westrock

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Richmond, VA, US

Work with cross-functional teams to develop growth and demand generation strategies for the Paper Sales Group, resulting in increased market share.• Collaborate with key stakeholders to establish effective commercial enablement tools and training programs to support strategic selling processes.• Conduct market research and leverage insights to identify and develop strategies for business opportunities.• Partner with Innovation and R&D to identify and activate early-stage innovation platform development opportunities.

EDUCATION

1987 — 1990

Virginia Commonwealth University

♦ Bachelor of Science, Mass Communications (Public Relations)

SKILLS

Consumer EngagementMicrosoft WordStrategic PlanningMarketing Budget ManagementSponsorshipStrategyIntegrated MarketingProgram ManagementMarketing ManagementCopywritingStrategic CommunicationsExperiential MarketingPublic RelationsInternal CommunicationsPress ReleasesMedia RelationsMarketingBrand ManagementManagementMarketing StrategySocial Media MarketingProduct DevelopmentMicrosoft ExcelEvent PlanningSports MarketingLeadershipGlobal Brand DevelopmentRelationship MarketingMarketing AutomationProduct LaunchSocial Media CommunicationsBrand DevelopmentProduct Value Proposition Creation ProcessCrisis CommunicationsReputation ManagementEntrepreneurshipCreative BrandingIntegrated Campaign PlanningMicrosoft OfficeSales

ABOUT CHARLIE DOMALIK

SEARCHING FOR THE RIGHT COMPANY & THE RIGHT POSITION Highly accomplished results-driven and versatile global marketing and communications professional. Known as a leader and developer of talent at a top-30 PR/Marketing agency & Fortune 500 company. Demonstrated leadership success includes… Elevating Brands—Utilizing integrated content marketing campaigns through multiple communications channels to drive brand engagement and growth. Building Partnerships—Experienced in building effective working relationships in matrixed and traditional environments - especially between marketing communications teams and commercial/sales teams to drive sales and profits. Creative, organized, imaginative and executes with flawlessness comprehensive plans with consideration of all options.Areas of Expertise: Corporate Marketing & Communications Comprehensive Global Brand Campaigns Creative Development & Management Integrated Communications Campaigns Market Research & Competitor Analysis Brand Building & Positioning Product Value Proposition Creation Process Strategic PR & Media Relations Staff Management, Team Development & Growth Multi-Million Dollar Budgets Relationship Building (Internal/External) Project Management, Methodologies Marketing Automation & Social Media Platforms Trade Shows, Events, SponsorshipsNOTE: From 20••••21 I served as a primary caregiver for a set of aging parents and in-laws. In 2015 I decided that those commitments took precedent over continuing to grow my career and I decided to take roles that kept me in Richmond and gave me work/life flexibility.

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Charlie Domalik — Sr Marketing Manager at Smurfit Westrock in Montpelier, VA, US | Unifers