Caspar Derksen

About Caspar Derksen

Marketing and business executive with 25 years of experience spanning startups to Fortune companies in networking, storage, and technology. A customer-centric, results-driven CMO with a proven record of leading business and marketing transformation through strategic vision, data-driven decision-making, and flawless execution. Brings deep expertise across brand strategy, positioning, demand generation, sales enablement, channel development, and product marketing. Known for building high-performing teams, fostering a culture of accountability and innovation, and delivering measurable growth that aligns marketing performance with business outcomes.

Experience

1. Vice President of Global Marketing

   A10 Networks, Inc

   Jan 2023 — Present · San Jose, CA, US

   A10 Networks provides customers with tools and technologies that enable mission-critical networks that are secure, available, and efficient.As CMO, responsible for all aspects of global marketing, the transformation of A10s GTM strategy, development of new business globally, and improved positioning of A10 Networks in Enterprise growth segments.Member of executive management team, and involved in all aspects of the business, including organization design, GTM strategy, strategic planning, pricing, margins, and new product introductions.Accomplishments include:• Accelerate global growth with 3x pipeline development in Enterprise and Service Provider segments.• Developed GTM strategy that aligns product management, sales, and marketing.• Developed messaging, positioning and value proposition for A10 in markets of growth.• Developed results-based and data driven approach to marketing, • Implementation of a measurement and attribution model for marketing sourced pipeline.• Co-authored 3-year strategic plan for A10 Networks.• Translating complex technology into compelling stories for customers • Transformed marketing from cost center into profit center, delivering incremental pipeline and revenue in target verticals.• Development and management of inside sales and sales development function to generate incremental bookings in commercial sales segments, and increase “at-bats” for A10 sellers.

Education

• Amsterdam University of Applied Sciences

  Bachelor's degree, Business Administration and Management, General

Skills

• Sales Operations
• Budgets
• Saas
• Project Management
• Crm
• Budgeting
• Email Marketing
• Marketing Operations
• Team Building
• Team Leadership
• Romi
• Marketing Technology
• Online Marketing Analysis
• Data Management
• Marketing Analytics
• Strategy
• Salesforce.com
• Lead Management
• Marketing
• Marketing Roi
• Analytics
• Product Management
• Program Management
• Demand Generation
• Digital Marketing
• Marketing Automation