Charles Gray
Game Design Director & Creative Team Leader
- Role
- Lead Game Designer for Pokémon Go at Niantic, Inc
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Charles Gray
Creative and design leader with 20 years of experience shaping, validating, and scaling live games and interactive experiences based on globally recognized entertainment IP, including Pokémon, Star Trek, Dungeons & Dragons, Magic: The Gathering, and Stargate. Experienced in guiding internal teams and external partners through ambiguity to deliver player-centered experiences that balance creative ambition, data, and long-term business value.
Experience
Lead Game Designer for Pokémon Go
Jun 2024 — Present · Seattle, WA, US
Led a full rebalance of player leveling progression ahead of Pokémon GO’s 10-year anniversary, introducing a higher level-cap and new retention-driven mechanics, which- Improved retention among returning and reactivated players by +1 standard deviation over baseline- Drove positive lift across key KPIs including time-in-app, distance walked, item usage, and in-app spend- Lead a team of feature designers responsible for all core systems and economies, coordinating vision and execution across internal teams and external partners.
Education
Carnegie Mellon University
BS, Biological Sciences
2001 — 2005
Carnegie Mellon University
MET, Entertainment Technology
Carnegie Mellon University
BA, Creative Writing
2001 — 2005
Skills
- Game Design
- Game Development
- Video Games
- Unreal Editor
- Mmo
- Content Design
- Online Gaming
- Multiplayer
- Scripting
- World Building
- Gameplay
- Casual Games
- Unreal Engine 3
- Computer Games
- Social Games
- 3d
- Xbox 360
- Game Mechanics
- Unrealscript
- Level Design
- Mmorpg
- Virtual Worlds
- Environment Art
- Perforce
- Flash
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