Crissi Cupak
Head of Product at PMG
- Role
- Head of Product at PMG
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Crissi Cupak
Product strategist for enterprise-level software. A former marketing professional with ample experience in online media purchasing, social marketing, and publisher network relationships. Advisor to early-stage startups in martech, adtech and sales tech. Shoot me a message if I can help!Specialties: Product research and planning; Agile and Waterfall product processes; Developing development prioritization matrices according to high-level goals; Facebook, Google and Bing strategy and management; Contract and Insertion Order Negotiation; Multivariate testing, A/B testing, Lift testing, Conversion and User-Flow analytics; In-depth knowledge of multiple self service ad management systems, including Facebook, Kenshoo Social, Pinterest ads, Google ads, and competitive tools
Experience
Head of Product
Jul 2024 — Present · Dallas, TX, US
Education
Biola University
BS, Business Administration, Marketing
Skills
- Marketing
- Ppc
- New Business Development
- Analytics
- Strategy
- E-Commerce
- Affiliate Management
- Pay Per Click (Ppc)
- Marketing Management
- Email Marketing
- Media Buying
- Affiliate Marketing
- Interactive Marketing
- Web Analytics
- Google Adwords
- Sem
- Customer Acquisition
- Google Analytics
- Team Leadership
- Business Development
- Digital Marketing
- Social Media Marketing
- Conversion Optimization
- SEO
- Online Advertising
- Landing Page Optimization
- Online Marketing
- Web Marketing
- A/B Testing
- Ppv
- Management
- Advertising
- Search Engine Marketing (Sem)
- Facebook Marketing
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