Crystal Greenhouse
- Role
- Director, Digital Marketing Analytics & Conversion Optimization at Wiley
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Crystal Greenhouse
Accomplished digital marketing and web analytics leader with a track record of driving…
Experience
Director, Digital Marketing Analytics & Conversion Optimization
Jul 2023 — Present
Leading the Analytics, Conversion & Testing team (ACT) partners with MarTech department to build web analytics data collection web analytics data collection and reporting capabilities that uncover digital customer insights and digital marketing effectiveness. This team will also establish a testing and conversion optimization program in order to increase eCommerce sales and identify potential business opportunities through improving digital experience for Wiley customers.
Education
University of South Australia
Master of Business, E-Business
2000 — 2002
Clarkson University
International Exchange Program on MBA
2002 — 2002
The University of British Columbia
Graduate, UBC Award of Achievement in Web Analytics
2008 — 2008
Skills
- Web Analytics
- Data Analysis
- Analytics
- Social Media Marketing
- Email Marketing
- SEO
- B2b
- Marketing Analytics
- Web Marketing Strategy
- Google Tag Manager
- Digital Marketing
- Marketing Strategy
- Marketing
- Online Marketing Analysis
- Ppc
- Customer Acquisition
- Social Media
- B2c
- Customer Engagement
- Customer Segmentation Strategy
- Partnership Optimization
- Digital Media
- Behavioral Targeting
- Segmentation
- Product Marketing
- Strategy
- Audience Development
- Sem
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