Chris Powell
Membership Strategist - Retention & Operations @CAA Club Group
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WORK HISTORY
Membership Strategist - Retention & Operations @CAA Club Group
Develops and executes strategic marketing plans in support of business objectives.• Identifies optimal channel and tactic mix for marketing activities.• Works with stakeholders to align on marketing plans that address defined objectives and strategies.• Identifies unique ways to enhance the value proposition, highlighting key differentiators and proposing recommendations for consideration.• Connects with regional counterparts to share applicable insights and learnings.• Partners with database marketing team to establish analytics and reporting, including customer profiling, segmentation, and ongoing reporting to understand customer behaviour.
EDUCATION
University of Toronto
Hons. B.A., Joint Specialist, History & Political Science
University of Toronto
Certificate, E-Business and Web Marketing
ABOUT CHRIS POWELL
Seasoned marketing manager experienced in delivering loyalty programs, campaign design & executions, contingency planning, and customer profiling. Analytical skills combine with my communication style to deliver successfully on direction-setting and tactical execution.A loyalty and retention mindset with a process improvement focus compel me to hold the client’s best interests at heart.I possess a keen eye for detail with a big picture vision, always seeking new opportunities to add value and contribute to the strategic success of the business. Task me with client/ membership data analysis and I will uncover the insights, lay out the implications, and take the actions necessary to achieve measureable results.Specialties: · Loyalty & Churn Management· Life-cycle Management· Cost Containment & Process Improvement- Data Analysis- Campaign Management · Forecasting, Budgeting, and Financial Management· Competitive Intelligence Analysis & Attack Planning- Direct Marketing
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