Christine C.
Strategic Marketing & Product Commercialization Leader
- Role
- Director, Wearables and Digital Biomarkers at Clario
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Christine C.
Innovative marketing and product development professional with diverse experience in complex and regulated industries including Tech, Bio-Pharmaceutical, Medical Device, Genetics, Fertility & Reproductive Laboratory Diagnostics. A successful team leader of operations and in-line marketing groups with P&L responsibility for products delivering $80 MM-$2.9 B in annual sales, designs innovative turnaround strategies for established products and game changing initiatives for new product launches. Skilled in idea to market solution development and all aspects of product management including market sizing /development, positioning, forecasting, product launch, creation of annual & LRP plan, and optimization of order to cash value chain. Hands-on experience in pharmaceutical operations, R&D through commercialization pathway of genetic & Reproductive Health diagnostics and pharmaceutical products with therapeutic and category marketing experience in Orthopedics, CNS, Rheumatology, Pain Management, Women’s & Reproductive Health, Genetics, Oncology, Immunology. Proven success in building new competencies and centers of excellence within established organizations with focus on: Product Life Cycle Management (Launch – Sunset) Pricing, Contracting & Reimbursement Product Development, Clinical Trials, Commercialization Product Positioning & Market Segmentation Business Operations, Alliance Management & Global Strategic Planning Patient Engagement,CRM & Analytics
Experience
Director, Wearables and Digital Biomarkers
Jul 2020 — Present · Seattle, WA, US
Reporting to SVP, CPO and appointed to WDB leadership team, developed & executed annual product marketing plan for W & DB ‘OPAL® V2C system’, and platforms for clinical endpoint capture across Precision Motion Analytics (gait, balance, mobility) and Actigraphy. Led marketing integration for the newly acquired technology manufacturer to transition from established leader in academic and kinesiology research towards drug development clinical trials leadership in RWD/ RWE in precision motion assessment. Developed and deployed launch campaigns for new products and service lines including expansion of thought leadership programming and customer engagement within the R&D, Medical and Regulatory stakeholder communities. to drive study sponsor adoption of wearable biosensors for digital endpoint capture within Neuromuscular, CNS, Oncology and Cardiovascular phases II- IV trials clinical trials
Education
Memorial Sloan-Kettering Cancer Center
Post Graduate Residency, ASHP accredited, Institutional/ Oncology Pharmacy Residency
The Wharton School
2002 Certificate Global Positioning, Marketing-Global Positioning
The Monitor Company/ IBM
Certificate, Integrated Business Strategy / IT Strategy
St. John's University, College of Pharmacy
BSc, RPh, Pharmaceutical Sciences
St. John's University
Bachelor of Pharmacy - BPharm, Pharmacy
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