Gonzalez-Kurz

Marketing Director @Dallas Independent School District

Dallas, TX, US

Develop, implement and execute integrated marketing and public awareness campaigns that target diverse populations, improve public perception and promote key district initiatives. • Strategize, execute and optimize data-driven marketing campaigns that support defined goals.• Oversee focus groups and set measurable benchmarks to progress monitor campaign impact and implement course correction as needed.• Collaborate with school and neighborhood stakeholders to develop unique, year-round campaigns with target-specific messaging for each campus to better position and connect with their community and increase market share.• Work directly with district leadership to design long and short-term strategies to support student recruitment and engagement.• Direct, train, and advise school leadership workshops, creating tools and collateral for principals, using best practices to develop student recruitment and strategies to promote their campuses.• Develop and manage a robust database of key internal and external stakeholders to serve as ambassadors for the district.• Provide training, create strategic touch points and collateral for ambassadors to share with their networks.• Promote the district’s accomplishments, goals, positive news, and offerings throughout a variety of external communities.• Negotiate and lead external agencies to direct media buys and advertising for projects and campaigns for maximum impact with target audiences.• Ensure all assigned initiatives are completed in timely manner and within established budgets.