Gachet

About Gachet

My experience marketing some of the best-known brands spans key marketing functions including strategy, brand, product, digital, e-commerce, personalization, and customer experience. I\'m a strategic thinker, with a knack for analyzing and solving thorny business problems. I often find myself on the front lines of change, working to launch new capabilities and evolve organizations towards customer-centricity. I am trained in behavior design and love to apply behavior design principles to make marketing efforts more effective. And I\'m an empathetic manager, happiest when leading a cohesive team of energetic, curious marketers who love marketing as much as I do.Professional strengths include:*Establishing a vision and strategy for personalized, customer-centric marketing.*Hiring exceptional talent; building and mentoring cohesive, results-oriented teams.*Evolving operating models and transforming marketing strategies to embrace AI.*Understanding consumer behavior and overseeing breakthrough marketing campaigns that drive results.*Creating a culture of curiosity and experimentation to encourage risk-taking, enable continuous learning, and continually expand and refine marketing capabilities.

Experience

1. VP, Audience Marketing

   AARP

   Feb 2022 — Present · Washington, DC, US

   Oversee audience marketing strategy and growth of the known digital audience across the customer lifecycle. Lead a team responsible for AARP\'s personalization strategy; inform development and drive adoption of personalization capabilities. Spearhead refinement and adoption of new omnichannel capabilities and processes within AARP\'s personalized marketing automation ecosystem to enable AI-driven execution. Lead team responsible for developing data-driven, audience-focused integrated marketing strategies, journeys and experiences. Provide strategic marketing leadership and solutions to support growth objectives, including building a foundational personalized consumer relationship strategy that defines and prioritizes key moments of value exchange to drive growth.

Education

• The George Washington University

  M.A.

• School Year Abroad

  French

• Georgetown University

  B.S.

Skills

• Market Research
• Customer Experience
• Marketing Communications
• Customer Relationship Management (Crm)
• Campaign Management
• Email Marketing
• Management
• Product Marketing
• Consumer Behavior
• Marketing
• Copywriting
• Online Advertising
• Integrated Marketing
• Customer Experience Management
• Online Marketing
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Strategy
• E-Commerce
• Personalization
• Team Management
• Leadership
• Direct Marketing
• Crm