Chris Spencer

About Chris Spencer

In my career, I\'ve had the privilege of working with diverse clients across various industries, enabling me to develop a well-rounded skill set. Whether it\'s developing a comprehensive content strategy, creating brands, or harnessing the power of analytics to refine campaigns, I\'m dedicated to achieving and exceeding objectives. My expertise extends to digital marketing/graphic design, web design/SEO and brand development, strategic analysis, social media, and beyond.

Experience

1. Corporate Marketing Director

   Jackson Automotive Group

   Sep 2024 — Present · Macon, GA, US

   Corporate Marketing Director | Driving Traffic, Leads & Revenue Through Smart Digital Strategy-Lead brand strategy, digital marketing, and creative direction for a multi-location dealership group representing Mercedes-Benz, Volvo, Volkswagen, Subaru, and Kia.Oversee marketing initiatives supporting thousands of annual vehicle sales while increasing website traffic, leads, and showroom engagement.Manage the full marketing ecosystem including SEO, paid search, OTT/CTV advertising, social media, website optimization, and co-op advertising programs.Increased website traffic by 40%+ through campaign optimization and strategic media planning.Direct development of digital, social, and video creative including ad campaigns, landing pages, social graphics, and promotional content.Maintain brand consistency across multiple dealerships and marketing platforms.Collaborate with executive leadership, dealership managers, and third-party vendors while managing six-figure annual advertising budgets.Analyze campaign performance, optimize media spend, and implement data-driven strategies to improve marketing ROI.Combine strategic marketing leadership with hands-on creative execution across multiple brands and locations-Marketing Strategy • Digital Advertising • Brand Development • SEO/SEM • Creative Direction • Lead Generation • Data Analytics • Team Leadership

Education

• The University of Tennessee at Chattanooga

  Bachelor of Business Administration - BBA, Marketing & Communications

• University of Arizona

  Master of Arts - MA, Radio, Television, and Digital Communication

• Pima Community College

  Associate of Arts - AA, Graphic Design

• The University of Tennessee at Chattanooga

  Master of Arts - MA, Graphic Design/Digital Advertising