Clarke L. Caywood
Emeritus Professor of Marketing Communications & Public Relations, Northwestern University
- Role
- Honorary Adjunct Professor of Business Various Emba Schools at China
- Location
- Winnetka, IL, US
- LinkedIn followers
- 500 followers
About Clarke L. Caywood
Professor Caywood teaches graduate classes in crisis and issues management, marketing and…
Experience
Honorary Adjunct Professor of Business Various Emba Schools
Jan 2003 — Present
Address their Executive MBA students and alumni on crisis management as visiting
Education
Wisconsin School of Business
BBA, Business
1965 — 1969
The LBJ School of Public Affairs
Master of Public Affairs, Public Policy Analysis
1970 — 1972
University of Wisconsin-Madison
Concurrent Joint Ph.D. Journalism School - Advertising & Public Relations & the School of Management, Management Marketing and PR Advertising
University of Wisconsin-Madison - School of Business and School of Journalism/Mass Communications
Doctorate, Joint doctorate in Mgmt in Business & Public Relations/Advertising in Journalism-Mass Communications
1978 — 1985
Skills
- Management
- Marketing
- Social Media Marketing
- Strategic Communications
- Speech Writing
- Content Management
- Mobile Marketing
- Online Marketing
- Corporate Communications
- Public Speaking
- Digital Marketing
- Web Analytics
- Integrated Marketing
- New Media
- Investor Relations
- Entrepreneurship
- Corporate Branding
- Analytics
- Public Relations
- Media Relations
- Leadership
- Policy
- Marketing Communications
- Google Analytics
- Strategy
- B2b Marketing
- Social Networking
- Training
- Market Research
- Newsletters
- Editing
- Marketing Research
- Budgets
- Brand Management
- Content Strategy
- Marketing Strategy
- Customer Insight
- Brand Development
- Politics
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