Christopher Castagnetto Licensing Expo

About Christopher Castagnetto Licensing Expo

Gaming BD & Partnerships for TikTok with over 20 years of experience in the gaming industry.Responsible for managing prospective and existing gaming business development, partnerships, collaborations and cross-promotional opportunities for TikTok and its Millions of Active Users. Successfully negotiated, managed and implemented; sales, marketing and business development deals including licensing of IP to drive new users, revenue, brand awareness and to extend franchises into new media. Enthusiastic, influential and successful in creating and implementing game and product releases, marketing plans, licensing campaigns, product, community and event management. Specialties: Business Development, Partnerships, Licensing, Product Marketing, Partnership Management, Community Management, Event Coordination, Contest and Promotion Coordination, Mobile Gaming.

Experience

1. Global Gaming Business Development & Partnerships - Tiktok

   TikTok

   Mar 2024 — Present · Mountain View, CA, US

   Manage Business Development, Collaborations, Cross-Promotions, Licensing and Partnerships Globally within the Gaming vertical for TikTok.• Work with partners to identify original ways to collaborate with TikTok.• Introduce partners to TikTok while identifying and providing organic opportunities to engage TikTok’s gaming community through onboarding, collaborative celebrations, integrations, IP licensing and live stream opportunities.• Sign and execute business development and partnership deals including partnered live streams, branded community celebrations, branded effect house campaigns, game reward program integration, branded hub experiences, IP licensing and more.• Oversee partnership campaign launches with cross-functional teams across multiple regions• Launch campaigns to drive awareness of and content for the gaming ecosystem on TikTok

Education

• Moorpark College

  Associates Degree, Business

  2003 — 2005

• California State University Channel Islands

  Bachelor's Degree, Business

  2005 — 2006

Skills

• Social Media Marketing
• Mobile Devices
• Strategic Partnerships
• Brand Developement
• Monetization
• Community Sites
• Account Management
• Digital Media
• Virtual Goods
• Game Design
• Casual Games
• Public Relations
• Marketing
• Advertising Management
• Sales
• Social Networking Sites
• Online Marketing
• Affiliate Marketing
• Brand Development
• Community Management
• Mobile Marketing
• Business Development
• Digital Marketing
• Product Marketing
• Online Communities
• User Experience
• Mmorpg
• Social Networking
• Marketing Strategy
• Online PR
• Social Media Advertising
• Project Management
• Event Management
• Digital Strategy
• Event Planning
• Mobile Advertising
• Product Management
• Special Events
• Licensing
• Online Advertising