Caitlin Cassidy
Senior Manager, Data Storytelling at The Walt Disney Company
- Role
- Senior Manager, Digital Analytics at The Walt Disney Company
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Caitlin Cassidy
I am a passionate leader and data storyteller who stimulates business activations and aligns strategically to organizational goals. I am currently the Senior Manager for a large team supporting Walt Disney World commerce analytics for Disney Experiences. I have spent over 15 years distilling complex data and nurturing strategic partnerships to enable Resort and theme park optimizations.
Experience
Senior Manager, Digital Analytics
Jun 2021 — Present · Orlando, FL, US
Education
Florida State University - Herbert Wertheim College of Business
Bachelors of Science, Finance
2004 — 2008
UCLA Anderson School of Management
Master of Business Administration (MBA), Fully Employed MBA
2014 — 2017
BSP - Business School São Paulo
Exchange Program, Entrepreneurship and Innovation
2015 — 2015
Skills
- Online Advertising
- Web Commerce
- Social Media Marketing
- Online Marketing
- Data Analysis
- Analytic Thinking
- User Experience
- A/B Testing
- Web Marketing
- Digital Marketing
- Omniture
- Strategy
- E-Commerce
- Data Mining
- Email Marketing
- Management
- Web Analytics
- Analytics
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