Claudia Cano-Asbjornsen

About Claudia Cano-Asbjornsen

Motivated, accomplished, bilingual professional with extensive management…

Experience

1. Producer Director

   Spectrum Reach

   Nov 2016 — Present · Los Angeles, CA, US

   Produce, write and direct video commercial advertising for clients in the southern California region- Translate clients’ strategic goals into creative solutions- Direct interaction with clients and associates, attending in-person meetings to discuss clients’ needs and logistics- Conceptualize, articulate, and pitch creative ideas to clients, account executives and agencies- Coordinate all shoots’ logistics maintaining and overseeing all production equipment- Quality control of footage acquisition for clients and associates- Work with post-production teams to edit video, graphics and deliver final product to all parties- Balance multiple projects with tight deadlines and production schedules- Collaborate with creative strategy, creative writing, art, and editing to develop and execute video-focused projects- Consistently deliver exceptional work on time, on budget and on brief- Work with production team to provide QA on the creative vision of the project- Deliver footage and files to external servers- Manage teams and book crews for various types of productions- Assist clients in executing their marketing strategies to reflect their brand on-air and online- Maintain/update databases, including media and crew lists, casting contacts, and vendor database - Utilize research and consumer insights to deliver targeted content - Manage castings and auditions for all projects assigned - Organize and finalize callbacks for all actors and below-the-line talent requirements- Archive masters and b-roll for all assigned productions

Education

• NUS Business School

  Bachelor's degree, business Administration

• USC Marshall School of Business

  Master of Science - MS, Finance

  2008 — 2010

Skills

• Broadcast
• Producing
• Consumer Marketing
• Digital Media
• Television
• Video Production
• New Media
• Broadcast Television
• Entertainment
• Content Strategy
• Video
• Media Production
• Web Video
• Content Development
• Video Editing
• Public Relations
• Film
• Storytelling
• Marketing
• Multimedia
• Editing
• Post Production
• Social Media
• Social Media Marketing
• Health Promotion
• Cross Promotions
• Microsoft Office
• Adobe Photoshop
• Project Management
• Broadcasting
• Advertising
• Casting
• Creative Writing