Cesar Carballada

About Cesar Carballada

20+ years of experience leading global business and marketing teams in technology and digital sectors.• Lived and worked in 4 continents, successfully managed global diverse teams.• Blend of Product Marketing (Samsung, P&G, AOL) and Management Consultant (McKinsey). • US permanent resident: authorized to work for any US employer. • Currently, Cesar Perez is Head of Product Marketing at Samsung Electronics America. In that role, he oversees the P&L and GTM (go-to-market) strategy for 3 categories: Monitor B2C, Monitor B2B and HTV.• Previously, he was Sr. Director, Marketing Strategy, responsible for leading strategic and marketing initiatives and ensuring operational excellence for a $30 Bn business. Before that, he led a team in the Global Strategic Marketing Office at the Mobile Division in Samsung headquarters in Seoul, Korea, and acted as Principal at the Global Strategy Group.• Prior to joining Samsung, Cesar spent six years as a management consultant with McKinsey & Company. Earlier in his career, Cesar held senior marketing roles, in AOL and Procter & Gamble and co-founded a VC-backed Internet start-up.• Cesar Perez received his MBA in Strategic Management from The Wharton School, University of Pennsylvania. Specialties: • Product Marketing• Brand & Marketing strategy• Marketing programs and operations• Business & Strategic planning

Experience

1. Executive Director, Head of Product Marketing

   Samsung Electronics America

   Jan 2021 — Present

   Responsible for P&L in three categories: Monitor B2C, Monitor B2B and HTV. Achieved record sales, took Monitor business from #4 to #1 in market share (source: NPD).Leads multiple PM teams:• Develop and implement go-to-market (GTM) strategy• Create product segmentation/positioning, launch products, and manage lifecycle• Demand and P&L forecast• Coordination of Supply Chain Management (demand, supply from global plants, etc.)• Responsible for pricing and promotions• In Monitor B2C, coordinate retailers\' assortment, pricing, promo calendars and marketing programs• In Monitor B2B, develop channel programs with T1 (Distributors), T2 (Resellers) and T3 (End users)• Coordinate direct sales in Samsung.com, including assortment, pricing, bundles, special events, etc.• Develop and present annual plans to senior leadership, regularly present progress to CEO

Education

• The Wharton School

  • MBA, Strategic Management

• Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'​

  • MSc, Major in Industrial Engineering. GPA top 5 % of class

Skills

• Competitive Analysis
• Start-Ups
• Market Entry Strategy
• Strategic Planning
• Problem Solving
• Business Planning
• Health Care
• Product Launch
• Analytical Skills
• Management Consulting
• Consulting
• Business Development
• Digital Marketing
• Mergers & Acquisitions
• Entrepreneurship
• Market Entry
• Media
• Brand Positioning
• Management
• Product Management
• Marketing
• Strategy
• E-Commerce
• Retail
• Cross-Functional Team Leadership
• Marketing Strategy
• Technology
• Leadership
• Market Research
• International Marketing
• Advertising
• Social Media
• Business Strategy
• Mobile Devices
• Start-Up
• Consumer Goods