Carol White
Marketing Strategy & Research Expert: Bringing objective information to help with your most important decisions
- Role
- Partner at Cbwhite
- Location
- Evanston, IL, US
- LinkedIn followers
- 500 followers
Experience
Partner
Jan 2001 — Present
Assist clients with product/service development and general strategic marketing issues through the use of advanced market research techniques such as conjoint analysis, perceptual mapping and MaxDiff. Projects involve identifying and defining issues, designing and implementing market research, and analyzing and using results to enable clients to make and implement strategy decisions. Clients include a wide variety of industries, including banking, insurance, retail, telecommunications, and higher education.
Education
The University of Chicago Booth School of Business
MBA
University of Michigan
B.A.
Skills
- Perceptual Mapping
- Maxdiff
- Survey Design
- Nonprofits
- Segmentation
- Non-Profits
- Market Research
- Marketing
- Community Outreach
- Strategy Development
- Public Speaking
- Customer Insight
- Conjoint Analysis
- Conducting Interviews
- Marketing Research
- Nonprofit Consulting
- Marketing Strategy
- Strategic Planning
- Data Analysis
- Discrete Choice
- Market Planning
- Discrete Choice Analysis
- Analytics
- Strategy
- Quantitative Research
- Focus Groups
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