Colleen Burns
- Role
- VP, Ad Sales Planning & Commercial Operations at Tv One
- Location
- Queens County, NY, US
- LinkedIn followers
- 500 followers
About Colleen Burns
As a leader, my focus is on fostering a culture of collaboration, with a dedication to…
Experience
VP, Ad Sales Planning & Commercial Operations
Jan 2017 — Present
Description: Oversight of the Pricing, Planning and Operational functions for the Ad Sales support teams. Implement best practices for identifying use of our primary asset, our inventory. Leadership and development for team of 3 Directors, 2 Managers and their support staff. Key achievements: Bringing all key Ad Sales support functions under one umbrella for seamless integration, process improvement and in house training for cost savings and targeted staff development. Creation of policy & procedure, process improvement, project management. Develop business analytics models to support pricing and inventory strategies specific to each media market. Leadership, staff recruitment & development, team building including multiple internal promotions and creation of Business Analytics role.
Skills
- Forecasting
- Process Improvement
- Mobile Marketing
- Executive Management
- Program Management
- Digital Media
- Marketing Communications
- Social Media Marketing
- Market Research
- Online Advertising
- Ad Sales Analytics
- Strategy
- Integrated Marketing
- Leadership
- Analytics
- Marketing Strategy
- Project Management
- Televion Strategic Planning/Partnerships Ad Sales
- Non-Profits Organizations
- Strategic Communications
- Research
- Film
- Social Media
- Strategic Partnerships
- Digital Strategy
- Strategic Planning
- Advertising Sales
- Business Strategy
- Media Planning
- Broadcast
- Non-Profit Volunteering
- Advertising
- Television
- Relationship Building
- Digital Marketing
- Employee Training
- Entertainment
- New Media
- Competitive Analysis
- Analysis
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