Chris Buford
SVP, Head of Strategy @Fulwell Entertainment
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WORK HISTORY
SVP, Head of Strategy @Fulwell Entertainment
Head of Brand Strategy at Fulwell Entertainment (formerly The SpringHill Company)Built and scaled SpringHill’s brand strategy division from the ground up—growing its internal agency, Robot, across NY/LA, securing repeat partnerships, and driving thought leadership across sport, culture, and entertainment.Served as Head of Strategy for Robot, overseeing all brand-facing initiatives across the agency.Led end-to-end strategy for Google Pixel’s global sport partnerships (NBA, WNBA, F1, NWSL), shaping culturally resonant campaigns that shifted brand perception and expanded reach.Oversaw brand marketing strategy for key internal IP across the company, including UNINTERRUPTED, The Shop, Fam Jam, The Program (editorial), and Studio Docs.Clients: Google, Epic Games / Fortnite, Nike (Lebron, Basketball, Women’s, Golf, Waffle Iron, Innovation), GAP, Dream Games (Royal Kingdom), MLB, Geico, Verizon, New Business Dev
EDUCATION
New York University
B.A. Psychology, Concentrations in: Media, Culture, and Communication
SKILLS
ABOUT CHRIS BUFORD
Award-winning strategist and cultural marketing leader with 15+ years shaping global brands across sport, culture, technology, and entertainment.Currently SVP, Head of Strategy at The SpringHill Company’s consultancy, Robot, where I built and scaled the division across LA and NY. I lead global brand strategy for Google, Nike, Fortnite, GAP, and Verizon, and also oversee strategy for SpringHill IP including UNINTERRUPTED, The Shop, and Studio Docs.Previously, I founded Foul Studios, a sports lifestyle brand and creative practice, and held strategy roles at Mother NY, Anomaly, and Sub Rosa, where I launched campaigns for Converse, Nike, Headspace, and Calvin Klein.My expertise spans brand strategy, positioning, cultural insights, go-to-market planning, integrated marketing, and creative leadership—with a proven track record of driving growth, unlocking cultural relevance, and shaping brand narratives that resonate globally.
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