Christopher B.
Certified Digital Marketing Professional
- Role
- Content Marketing Manager at Cloud Campaign
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Christopher B.
I build scalable content engines that bridge the gap between creative storytelling and…
Experience
Content Marketing Manager
Aug 2021 — Present · Boulder, CO, US
Lead blogging, SEO strategy and copywriting, webinar hosting and scheduling, email marketing (including nurture campaigns), product marketing, video production, and graphic design efforts. Increased the site\'s organic traffic by 42.7%(871K total) over the previous year via SEO and optimization efforts. Improved search rankings for 115 keywords, with 23 new keywords in the top 3 and 39 new keywords in the top 10 as a result of SEO strategy and copywriting efforts. Developed and implemented a project management system to track marketing projects and manage assets.🤖 Created AI-powered workflows and reusable content templates to increase output, quality, and efficiency of content. Produced a diverse range of content, including blog posts, videos, product updates, tutorials, webinars, graphics, and downloadable tools. Contributed directly to business goals by attracting qualified visitors, nurturing converted customers for retention, and developing OEM sales material that resulted in multiple large-scale contracts and significant annual recurring revenue growth. Played a key role in the website\'s redesign and relaunch, which significantly impacted conversion rates, by designing assets and writing copy.
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