Chris Brown
Vice President - Sales @Michael Waltrip Brewing Company
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WORK HISTORY
Vice President - Sales @Michael Waltrip Brewing Company
Nashville, TN, US
EDUCATION
University of Nevada-Las Vegas
Masters, Business Administration
Southern Methodist University
Bachelor of Arts - BA, Economics
University of Nevada-Las Vegas
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
ABOUT CHRIS BROWN
A dynamic sales executive with a passion for creating elevated customer experiences that drive sales and bond shoppers to brands propelling long-term profitable growth for national retailers such as Walmart, Target, and Total Wine & More. Successfully recruiting and leading high-performing teams to become authentic brand ambassadors that repeatedly exceed sales and client retention goals. CORE COMPETENCIESNew Business Development • Significant Topline Sales Growth • Global and National Brand ExpertiseRetail Go-to-Market Strategy • Client Management • C Level Advisor • Shopper & Consumer Marketing eCommerce & Omnichannel Development • National Accounts • Leading High-Performance TeamsTalent Development • Opportunity Identification • Target Market Research • Customer ExperienceConsultative Sales • Creative Marketing Campaigns • New Product Launch Planning • Post-Promotion Analysis P&L Management • Innovative Product Placement • Client Advisor • Complex Sales Cycles • Metrics Driven Competitive Analysis • Creating Buy-In • Executive Presentations • Problem Solver • Persuasive • Collaborative Cross-Functional Leader • Analytical • Team Player • Proactive • Relationship Builder • High-EnergyActive Listener • Passionate • Strong Communicator • MotivatorCAREER HIGHLIGHTSBuilt an analytics team at MillerCoors to utilize shopper data in the creation of the first-ever “Blue Moon & Oranges” cross-category program for Safeway that resulted in the #1 market share across all divisions, surpassing $2M in annual sales and delivering 60% growth.Created the “Summer of Grilling” cross-category program with key partners delivering over $1M in sales for Coors Light. Leveraged the acquisition of Tecate and Newcastle brands to successfully negotiate distributor contracts analyzing market-level performance metrics to consolidate and align with key distributor partners.Reversed Newcastle Brown Ale declining trends to achieve top performer status with 18% growth surpassing $3M in annual sales and the highest on-premise draft distribution of 30%.
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