Caitlin Chandler
Director of Marketing at Cone Health
- Role
- Director of Marketing at Cone Health
- Location
- Burlington, NC, US
- LinkedIn followers
- 500 followers
About Caitlin Chandler
Caitlin Chandler is an award-winning strategic communications and marketing executive with more than 15 years of progressive professional experience at Fortune 500 companies and top-ranked, public Carnegie R1 research universities. She has expertise in assessing business needs, securing stakeholder buy-in, and leading cross-functional teams within large, complex, and highly matrixed organizations. She has demonstrated her ability in providing counsel and decision support to senior leadership. She is a self-starter that also thrives in a team-oriented environment. Caitlin’s key areas of leadership include: Marketing & Branding; Advertising; Crisis Communication; Issues Management; Website & Social Media Strategy; Public Relations; Licensing & Trademarks; Business Partnerships; Digital & Mobile Marketing; Event Promotion; Email & CRM Marketing; E-Commerce; Loyalty Marketing; Giving Campaigns; Signage & Merchandising; Executive Leadership; Diversity, Equity & Inclusion; Photography & Video; Budget Executive; Project Management
Experience
Director of Marketing
Mar 2023 — Present · Greensboro, NC, US
Serves as a key member of the Cone Health marketing and communications leadership team, reporting to the EVP and Chief Marketing & Communications Officer. Defines and drives Cone Health’s marketing strategy in partnership with key internal business partners. Leads the creation and implementation of segmented marketing strategies for Cone Health that differentiates its services and consumer experiences from the competition. Ensure that Cone Health is strategically marketing its services and experiences externally, using all platforms such as the website and all digital channels, to maximize Cone Health’s reach,engagement and impact. Ensure that Cone Health is strategically promoting its services and experiences externally, using advertising platforms such as TV, radio, billboard, print and digital, to maximize Cone Health’s reach, engagement and impact. Ensure that Cone Health’s services and experiences are being strategically marketed and communicated internally, as well to its stakeholders. Leads Cone Health’s relationship with applicable outside agencies.
Education
Ohio University
Bachelor of Business Administration, Marketing, Finance, and Sales
2007
The Ralph and Luci Schey Sales Centre
Sales Certificate
2007
Isenberg School of Management, UMass Amherst
Master of Business Administration (M.B.A.), Marketing
2015
Skills
- Brand Development
- Brand Licensing
- Digital Marketing
- Online Advertising
- Vendor Management
- Market Research
- Mobile Marketing
- Email Marketing
- Direct Mail
- Market Planning
- Trademarks
- Advertising
- Online Marketing
- Web Analytics
- Integrated Marketing
- Marketing Research
- Retail
- Direct Marketing
- Marketing Communications
- Event Planning
- Multi-Channel Marketing
- Social Media Marketing
- Marketing
- Brand Management
- Marketing Strategy
- Social Media
- Merchandising
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