Carlos Bracho
Member of the Future Council 2025 @Axel Springer
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WORK HISTORY
Member of the Future Council 2025 @Axel Springer
The Future Council is Axel Springer’s strategic think tank and action group, driving the company’s future direction. As part of this cross-functional team, I collaborate with eight other top talents, hand-picked through a rigorous assessment process, to create lasting strategic impact.United by a shared commitment to Axel Springer’s mission, values, and independent journalism, we leverage AI and cross-unit collaboration to unlock incremental revenue, boost efficiency, and future-proof the business.We work closely with top executives and experts, delivering our proposals directly to the Executive Board and Executive Committee to ensure that our ideas drive meaningful action at the highest level.
EDUCATION
Technische Universität Berlin
Master of Science (M.Sc.)
Pontificia Universidad CatĂłlica del Ecuador
Commercial Engineer - Marketing
SKILLS
ABOUT CARLOS BRACHO
Marketing in the 21st century is rapidly changing as new technologies affect how people get information and make decisions. As a marketing and ad technology professional, I have embraced these changes, using the most innovate advertising tools and agile processes. After gaining a great experience and collecting achievements in Media Impact, my entire department was transferred to Corporate Digital Platforms, to deal with the scare advertising technologists at the corporation level. The goal is to make available to all members of the Axel Springer family, unique tools and high-tech platforms for the commercialization of digital advertising. One of the greatest achievements we had, was the complete migration of the German Websites to the Full Ad Stack Technology AppNexus. As a team leader in the Ad Technology department at Media Impact, I was responsible for the implementation of ad technological solutions for efficient sales efficiency and profit maximization. The company is one of the largest European digital publishing houses that hosts many multimedia news brands and is a part of Axel Springer SE, this company spans over 40 countries and is involved in projects ranging from responsive website design to advertising across multiple technologies. Earlier in my career at Axel Springer, I worked as a manager for Mobile As I worked to develop cost-effective strategies for mobile sales, I gained deeper knowledge of mobile technology, applications, and ad technology architectures. I have been able to combine this knowledge of technology with my marketing expertise in order to create efficient and practical solutions to cope with marketing and sales challenges. Throughout my career, I have been assisted by my ability to learn and continue to look for opportunities to deepen my expertise. Moreover, I have used my knowledge of people and business to develop a unique management style that allows successful completion of projects and proved bulletproof leadership.
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