Clay Boatright

About Clay Boatright

I am a results-driven digital marketing leader with over 10 years of experience developing and executing omni-channel strategies that drive measurable business growth. My career has focused on building high-performing programs that merge creative storytelling with analytical precision, turning marketing into a true growth engine.My expertise spans digital strategy, paid social, lead generation, customer acquisition, and performance measurement, with a deep commitment to using data to inform smarter investment decisions, optimize ROI, and enhance brand visibility. I’m passionate about transforming marketing organizations into scalable, insight-led ecosystems that deliver both efficiency and long-term brand equity.Throughout my career, I’ve led initiatives that blend performance marketing, automation, and customer understanding to create measurable, repeatable success:Strategic Campaign Leadership: Directed omni-channel campaigns across paid social, display, and video that consistently drove YoY increases in lead volume and revenue.Media Efficiency Optimization: Implemented data-driven frameworks that uncovered multi-million-dollar savings and improved marketing cost ratios.Brand Transformation: Helped evolve ADT’s GTM and e-commerce strategies, introducing a self-setup business model and modernizing audience acquisition.Sustained Growth: Scaled annual media investment while maintaining profitable ROAS and driving incremental demand generation.Testing & Attribution: Designed cross-channel incrementality and attribution models that validated true media impact and guided reinvestment planning.Today, at ARS, I lead enterprise social media strategy and performance across 50+ brands and service lines. My focus is advancing ARS’s paid and organic programs through data-connected marketing, creative automation, and integrated measurement. Core Skills and Competencies:• Digital Marketing Strategy• Omni-channel Campaign Management• Lead Generation and Customer Acquisition• Data-driven Marketing and Performance Analysis• Social Media, Display, and Online Video Advertising• Budget and ROI Management• Strategic Thinking and Innovative Problem Solving• Collaboration and Leadership• AI-driven creative testing and automationPassion and Commitment:I thrive in collaborative, fast-paced environments where strategy, technology, and creativity intersect. My passion lies in leveraging innovation, data, and storytelling to build marketing systems that perform, scale, and endure.

Experience

1. Sr Manager, Digital & Social

   American Residential Services

   Jan 2025 — Present

   I oversee the paid/organic social and digital media ecosystem across ARS’s national network of 54+ branch brands, driving measurable growth and alignment between social, CRM, and offline revenue. My focus is to translate data and performance insights into actionable strategy that advances ARS’s business goals across HVAC, Plumbing, and Electrical categories.Core Responsibilities:• Develop and execute ARS’s enterprise social and digital media strategy, encompassing both organic and paid channels.• Lead the integration of data and analytics; connecting 1P and 3P CRM/Analytics tools to establish real-time attribution, conversion tracking, and ROAS measurement.• Manage the national paid social budget and campaign architecture, ensuring optimization toward target KPIs.• Partner cross-functionally with Marketing Leadership, Field Operations, PR, and IT to ensure consistent brand voice, compliance, and operational efficiency.• Translate analytics into executive-level performance reports, providing insights that guide budget reallocation, creative strategy, and quarterly business reviews.• Oversee the content and promotions calendar for national and branch social channels, ensuring seasonal relevance, offer alignment, and localized resonance.

Education

• Wichita State University

  Master's Degree, Sport Managment

• Emporia State University

  Bachelor's Degree, Parks, Recreation and Leisure Facilities Management

Skills

• Html5
• B2c Marketing
• Tableau
• Squarespace
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Tournament Supervising
• Microsoft Office
• Sales
• Marketing Communications
• Event Planning
• Leadership
• Digital Marketing
• Management
• Email Marketing
• Corporate Partnership Development
• Adobe Illustrator
• Wordpress Design
• Sports Management
• Event Marketing Strategy
• Website Updating
• Adobe Creative Suite
• Website Building
• Corporate Website Management
• Sports Nutrition
• Adobe Photoshop
• Marketing Plan Creation
• Public Relations
• Sports Marketing
• Business-to-Business (B2b)
• Adobe Indesign
• Facility Operations
• Research
• Sponsorship Sales
• Website Promotion
• Logo Design
• Microsoft Word
• Css
• Event Management