Corey Bianchi-Rossi

Marketing Manager @Memorial Blood Centers

Minneapolis, MN, US

Memorial Blood Centers, a division of New York Blood Center Enterprises, has been saving and sustaining lives since 1948 by providing blood products to hospitals and emergency services throughout Minnesota and the Midwest.Key Contributions:• Lead regional marketing strategy for donor engagement, recruitment, and retention—aligning messaging with operational goals to maintain consistent blood supply.• Plan and execute integrated campaigns across traditional and digital channels, including seasonal initiatives and national campaigns for critical donation periods (e.g, holidays).• Partner with in-house Creative Services team to ensure brand consistency, compelling storytelling, and high-impact visuals across all touchpoints.• Collaborate with Donor Recruitment and Mobile Drive teams to promote high-visibility events and optimize turnout.• Build and nurture partnerships with local businesses, community organizations, and media outlets to support collection goals and extend reach.• Design and execute event-based marketing strategies, including on-site promotions and post-event engagement to encourage repeat donations.