Courtney B.

About Courtney B.

Currently with Kimberly-Clark Corporation as an Senior Brand and Marketing Manager. I hold a B.A. in Public Relations with a concentration in Management from Eastern Kentucky University. In addition, focus courses in Marketing, Management, and Journalism.

Experience

1. Senior Brand and Marketing Manager

   Kimberly-Clark

   Dec 2025 — Present · Atlanta, GA, US

   Leads the strategic development and execution of mkt and business plans to drive growth, profitability, and brand recognition. Holds responsibility for the Building Materials and Innovation segments, and serves as the mkt and brand leader within the organization.Operating within a lean and agile business, I collaborate cross-functionally to deliver initiatives. The role demands a strong entrepreneurial mindset, decisiveness, and ability to influence. Deep expertise in market assessment, strategy development and commercialization.I am responsible for development and execution of customer penetration strategies, acquisition, retention programs, and brand-building initiatives that support category volume and profitability goals for B2B (distribution) and B2C (retail) channels.I oversee the development and coordination of mkt plans that maximize ROI and support long-term business objectives; leading product management, commercialization efforts, alignment with customer insights, market trends, competitive dynamics to deliver sustainable growth and innovation.• Achieve and exceed annual business targets.• Leads the identification of customer/end-user needs insights to develop market size/potential models and drive PD including execution of mkt plans to achieve successful commercialization.• Synthesize, interpret, and apply information to develop insights providing new perspective on products, categories, competitors, markets, and K-C pricing and performance.• Conduct situation and opportunity assessments to define current market positioning and identify demand opportunities.• Manage the overall product portfolio with a strategic view of competitive offerings.• Supports product management initiatives to align with goals. Maintain leadership position in key categories in B2B and B2C. Drive brand building and share gains to deliver. • Collaborate to leverage product and technology innovations, accelerate speed to market, and unlock new growth opportunities.

Education

• Eastern Kentucky University

  Bachelor's Degree, Public Relations, Advertising, and Applied Communication (Management Concentration)

  2010 — 2014

Skills

• Customer Service
• Time Management
• Public Relations
• Public Speaking
• Social Media
• Teamwork
• Research
• Microsoft Word
• Sales
• Advertising
• Photoshop
• Project Management
• Marketing Strategy
• Organizational Effectiveness
• Marketing
• Microsoft Excel
• Indesign
• Event Planning
• Microsoft Office
• English
• Powerpoint
• Microsoft Powerpoint