Chris Barredo

About Chris Barredo

Experienced brand leader, strategist and marketing communications expert with an entrepreneurial mindset and 15+ years of experience building successful brand strategoes and integrated marketing programs. Deft at combining consumer insights, market research, and business analysis to help brands develop their unique value proposition, engage with customers, and meet business goals. Wide range of experience with leaders in categories such as sports, entertainment, gaming, higher education, financial services, non-profit, home appliances, food and beverage, and footwear.Areas of excellence include: Brand Strategy and Management - Integrated Marketing Planning - Market Research and Analytics - Agency Partner Management - Creative Development and Production - Social Media and Content Marketing - Media Planning and Buying - Team Leadership and People Development - Budget Planning and Management

Experience

1. VP Marketing and Communications

   Laver Cup

   May 2024 — Present · New York, NY, US

   Ticket marketing - drive go-to-market approach for tickets and hospitality sales Content strategy - manage content development and distribution across Laver Cup\'s owned channels, including social media, newsletter and web1P data marketing - leverage valuable first-party data for commercial opportunities Brand management - raise awareness of the Laver Cup, measure the success of the competition along the way, and uncover insights to inform its continued growth

Education

• Babson College

  BS in Business Management

Skills

• Microsoft Office
• Mac
• Social Media
• Ilife
• Market Research
• Trend Research
• Brand Development
• Mobile Marketing
• Integrated Marketing
• Digital Media
• Marketing Communications
• Customer Insight
• Digital Marketing
• Marketing
• Marketing Strategy
• Public Relations
• Brand Architecture
• Entrepreneurship
• Business Development
• Digital Strategy
• Trend Analysis
• Marketing Research