Crista Barberini

About Crista Barberini

Data scientist specializing in A/B testing and investigative analytics to drive product development. Extensive experience with quantification and analysis of user behavior, and development of analytics in A/B testing teams and platforms.Rap sheet:• Analytics: A/B and multivariate testing, A/B testing platforms, large-scale datasets, user segmentation, ad-hoc analysis & deep dives, funnel analysis, regression models, bootstrapping• User behavior: user engagement, conversion and retention, usability, psychophysics, decision-making• Experimentation: test design, implementation, analysis and results delivery• Languages & tools: SQL, Hive, Pig, Python, R, Matlab; also AWS products• Communication: working with and presenting results to product and engineering teams; teaching A/B testing principles and best practices to diverse audiences

Experience

1. Senior Data Scientist

   Roblox

   May 2017 — Present

   User behavior analytics for multiple product teams to drive product development. Techniques include A/B testing, exploratory and investigative analyses, and regression models. Development and QA of instrumentation to support analytics. Design and implementation of centralized A/B testing platform, company-level dashboards, and self-serve analytical tools for PMs.

Education

• General Assembly

  Product Management 1-week intensive

  2016 — 2016

• Stanford University

  Doctor of Philosophy (Ph.D.), Neuroscience

  1997 — 2004

• General Assembly

  Data Science 11-week technology course

• University of Oregon

  BS, Biology

  1988 — 1994

Skills

• Time Series Analysis
• User Behavior
• Analytics
• Data Mining
• Science
• R
• Scipy
• Data Visualization
• Data Modeling
• Statistics
• A/B Testing
• Programming
• Data Analysis
• Matlab
• Machine Learning
• Research
• Sql
• Linear Regression
• Python