Cayley Hébert
Associate Media Director
- Role
- Associate Media Director at TRAFFIK, Global Advertising Agency
- Location
- Costa Mesa, CA, US
- LinkedIn followers
- 500 followers
About Cayley Hébert
Strategic marketing leader with 7+ years driving full-funnel integrated media planning and cross-functional project management across CPG, telecom, automotive, and tourism brands. Experienced in leading multi-million-dollar accounts, overseeing cross-disciplinary teams, and managing budgets ranging from $100K to $80M/month across US and Canadian markets. Recognized for award-winning work including ThinkLA’s Campaign of the Year, Hamelin’s Young Leader Award, and selection to the CPG Center of Excellence. Known for translating complex data into clear insights, optimizing workflows, and elevating creative and media performance at scale through effective leadership and collaboration.
Experience
Associate Media Director
TRAFFIK, Global Advertising Agency
Jan 2026 — Present · Irvine, CA, US
Lead the development and execution of integrated, multi-channel media strategies across digital, social, video, CTV, programmatic, and traditional channels for high-profile client accounts• Serve as the primary media lead and strategic partner for clients, overseeing planning, buying, budgeting, pacing, optimization, and performance reporting• Translate business and marketing objectives into data-driven media strategies that align audience insights, channel mix, and creative execution• Oversee campaign activation, QA, and optimization to ensure flawless execution, accurate measurement, and performance against KPIs• Manage media budgets end-to-end, including allocation, forecasting, reconciliation, and ongoing pacing oversight• Partner cross-functionally with Account, Strategy, Creative, Analytics, and Finance teams to deliver fully integrated go-to-market plans• Lead, mentor, and develop media team members, fostering a culture of accountability, growth, and operational excellence• Establish and maintain media planning, QA, and process standards to drive efficiency, consistency, and scalability across accounts• Support new business initiatives as a media lead, including strategic development and client presentations
Education
California State University, Long Beach
Bachelor of Business Administration - BBA, Marketing
2019
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