Cayley Carpenter

About Cayley Carpenter

I’m a marketing enthusiast, specializing in paid search and retail media advertising. I have over 5 years of experience managing search, display, and programmatic campaigns through Amazon, Criteo, Citrus Ads, Walmart, Instacart, Sam\'s Club, DoorDash, Uber Eats, The Trade Desk, and several other retail media networks. I currently lead activations and strategy on campaigns equaling over $7M in yearly spend. I also have experience training and managing several associates and managers.

Experience

1. Senior Manager, Commerce & Retail Media

   dentsu

   Sep 2025 — Present

   Spearheaded media planning, strategy, IO / campaign execution, reporting, and client communications for Sponsored Product, Sponsored Brand, Sponsored Brand Video, Onsite Display, Offsite Display, Promotions, Email, and Google PLA campaigns, to support a full funnel marketing approach for clients spending a total of over $7M yearly.• Activated Offsite Programmatic campaigns utilizing in-depth audience targeting and geotargeting, which featured different creatives by location and different copy messaging by consumer types, resulting in improved ROAS +200% YoY and +70% higher ROAS than retailer benchmarks. • Launched creative Offsite campaigns through The Trade Desk, using DoorDash, Instacart, Kroger, and Walmart audiences, while partnering with Kargo or GumGum to deliver dynamic and engaging creatives, which earned CTRs twice as high compared to past campaigns.• Managed awareness-based Display campaigns across almost all available tactics on last-mile partners like DoorDash, Instacart, and Uber Eats, pulsing up on key demand moments and raising awareness for new product launches. • Trained and mentored 2 direct reports, supporting their career growth, refining their campaign management skills, and improving their client relationships, while acting as a main account contributor on multiple accounts.

Education

• Universitat Autònoma de Barcelona

  Bachelor of Science - BS, Marketing

  2019 — 2019

• San Diego State University

  Bachelor of Science - BS, Marketing

  2016 — 2020