Caylan Torbett

About Caylan Torbett

Digital Marketing Project Manager with 6.5 years of experience leading cross-functional initiatives, optimizing creative and technical workflows, and delivering high-impact digital projects. I bring a rare blend of enterprise project management expertise and hands-on digital marketing experience, including building and scaling a 373K+ TikTok community in 6 months through short-form content strategy and data-driven storytelling.In my professional career, I’ve led complex, cross-platform implementations in fast-paced, tech-forward environments—most notably spearheading a global content syndication system during a PMO transformation. I specialize in turning strategy into execution by aligning stakeholders, managing timelines, and streamlining workflows using tools like JIRA, Confluence, Salesforce, Wrike, Smartsheet, and Power BI.Alongside my corporate work, I actively create and manage digital content, giving me firsthand insight into modern marketing execution, audience behavior, and social platform dynamics. This creator perspective strengthens my ability to support marketing teams, content operations, influencer workflows, and campaign delivery with clarity and realism.I thrive in collaborative environments where structure meets creativity and where strong execution turns ideas into measurable results.Core Focus Areas:Digital Marketing Project Management • Content Operations • Social Media Strategy • Creative Workflow Management • Marketing Operations • Cross-Functional Leadership • Campaign Execution • Analytics & Reporting • JIRA • Confluence • Salesforce • Power BI

Experience

1. Social Media Content Creator

   TikTok

   Jun 2025 — Present

   Built and manage a 373K+ follower community in under 6 months through consistent short-form content and audience-first storytelling- Monetized platform in under 6 weeks through organic growth, brand partnerships and platform features- Own full content lifecycle: ideation, scripting, filming, editing, publishing, and analytics- Use engagement, retention, and trend data to refine messaging and drive growth- Collaborate on brand-aligned UGC campaigns, managing timelines, deliverables, and messaging alignment

Education

• University of Missouri - Columbia

  Bachelors, Business Administration, Marketing

  2014 — 2018

Skills

• Microsoft Word
• Microsoft Office
• Microsoft Excel