Cayla Ward
Manager, Synergy & Partnership Marketing @The Walt Disney Company
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WORK HISTORY
Manager, Synergy & Partnership Marketing @The Walt Disney Company
Orlando, FL, US
Part of the Disney Experiences Synergy & Partnership Marketing team. Our team develops and executes strategic, innovative and engaging marketing programs that drive business results supporting Disney Experiences priorities in partnership with non-media network divisions of The Walt Disney Company. We serve as the first point of contact for cross-promotional opportunities between Disney Parks and other business units (Disney+, Marvel, Lucasfilm, Pixar, Walt Disney Studios, Walt Disney Animation Studios, and many others), helping to prioritize projects, streamline work, and leverage efficiencies. I lead our team\'s content production and communications for all Synergy activations at domestic Disney Parks and Disney Cruise Line.
EDUCATION
University of Texas at Tyler
Master of Business Administration - MBA
University of Texas at Tyler
Bachelor of Business Administration - BBA, Marketing
SKILLS
ABOUT CAYLA WARD
Manager– Synergy & Partnership Marketing within the Disney Experiences Synergy team. Our team develops and executes strategic, innovative and engaging marketing programs that drive business results supporting Disney Parks priorities in partnership with non-media network divisions of The Walt Disney Company. We serve as the first point of contact for cross-promotional opportunities between Disney Parks and other business units (Disney+, Marvel, Lucasfilm, Pixar, Walt Disney Studios, Walt Disney Animation Studios, Walt Disney Records, Disney Publishing and many others), helping to prioritize projects, streamline work, and leverage efficiencies.Previously have worked in account management, marketing research, brand strategy, and communications. Graduate of The University of Texas at Tyler with a Bachelor of Business Administration in Marketing and a Master of Business Administration.Skills include producing and creating content, managing integrated communication plans, brand management, partnership and relationship marketing, data analytics, social media management, and strategic planning.
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