Cayla Wahl
Marketing Manager @MemorialCare
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WORK HISTORY
Marketing Manager @MemorialCare
Campaign Management- Lead stakeholder kickoff meetings and develop strategy brief based on service-line initiatives and growth targets- Monitor campaign actions, manage deadlines, and oversee timelines with vendor partners and cross-functional teams- Maintain campaign budget while purchasing media and creative development- Oversee creative direction and coordinate photo and video shoots- Analyze and report on key indicators of campaign efficacy and provide reports to leadershipProject Management- On track for Lean Leader certification (30 hours completed)- Manage weekly multi-team status calls covering upcoming tactics, missed deadlines, and any roadblocks- Develop standard work for marketing campaigns, collateral, reporting, and training initiatives- Implement new project-management platform for cross-functional marketing teams while training 40 employees on developing workflows- Hold weekly training sessions on the new platform and assist team leads on building project systems and tracking dashboards - Trained in traditional, agile, and scrum approaches to project management Managing of Marketing Specialists- Lead on-boarding, training, and reviews for junior staff- Identify and provide opportunities for specialists’ growth and development- Act as first proofreader on all materials for designated service linesEvent Planning & Coordination- Plan internal and external events to support strategic initiatives- Build sub-committee and host planning and check-in meetings- Coordinate appropriate event vendors, including catering, AV, and volunteers- Manage event budget- Create event promotions- Write scripts and presentations Additional Job Functions- Design, write, and create marketing collateral- Manage vendor partners- Optimize SEO on service-line web sites
EDUCATION
California State University, Long Beach
Bachelor of Arts (B.A.), Communications
California Baptist University
Master of Business Administration (MBA), Business Administration and Management, General
SKILLS
ABOUT CAYLA WAHL
Highly motivated marketing professional with more than 10 years of experience in project management, building internal communication campaigns, social media presence, and brand awareness. BA in Communication Studies and MBA in Management.Gallup Strength Finder: Discipline, Achiever, Harmony, Consistency, Learner
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