Cayla Rogers
Event Operations / Conferences and VIP Experiences
- Role
- Event Coordinator at Smartscout
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Cayla Rogers
I’m an Event Operations Director who loves creating experiences that bring people…
Experience
Event Coordinator
Aug 2023 — Present
Conduct market research and track industry trends to guide event themes, sponsorship value, and attendee experience.• Create and design marketing materials, branded assets, and custom SWAG to reinforce brand identity and sponsor visibility.• Develop and manage VIP events (e.g, Prime Time on the Water yacht party, Casino Night, Golden Seller Awards), handling everything from concept to onsite flow.• Oversee all event phases: preshow planning, onsite execution, and postshow reporting.• Coordinate full trade show participation: booth design, exhibitor logistics, shipping, setup/teardown, staffing, and travel.• Negotiate and manage contracts, sponsorship packages, and exhibitor agreements with partners• Lead staff coordination, ensuring smooth operations across multiple event teams and vendor partners.
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