Cavin B.
Digital Performance Manager, Display and Paid Social (Small Business Banking) @TD
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WORK HISTORY
Digital Performance Manager, Display and Paid Social (Small Business Banking) @TD
EDUCATION
Durham College
Diploma, Advertising
Humber College
Certificate, Web Page, Digital/Multimedia and Information Resources Design
ABOUT CAVIN B.
Welcome to my profile page. I am an experienced marketing and advertising professional, walking a non-linear career path holding agency side, sales side, and brand side roles, for a well-rounded holistic experience. I have a customer-first mindset, that helps bring forward strategic thinking, while using technology, AI, and managed data analysis to define and deliver on business goals and objectives.I have helped companies in Finance (TD Bank, Horizons ETF, Interac), Automotive (Ford, Lincoln, Jaguar, Land Rover, Audi), Alcohol (Pernod Ricard, Molson, ABInBev, Moosehead), Travel, Telco, Music and Motion Pictures, and Higher Education verticals to grow their brands through digital marketing and advertising.Key career accomplishments include- TD Bank x TikTok SmallBiz Popup (Global first)- MBNA\'s first Brand Awareness campaign utilizing Influencers- J.P. Wiser\'s first Youtube campaign utilizing personalization (Director\'s Mix)- Yahoo Fantasy Football partnership with Coor\'s Light- Ford\'s first influencer partnership with Amber MacSpecialties- Media Strategy and Digital Marketing (Programmatic Display & Video, Paid Search, Paid Social, Influencer Marketing, Connected TV, Audio Ads, DOOH, Content Sponsorships)- Full-funnel Marketing in Brand and Performance (TOF to BOF)- Audience Targeting and Suppression- Conversion Rate Optimization (CRO)- KPI Benchmarking and A/B Testing- Attribution and Measurement- Digital Transformation and Agile Methodology- Strategic Sales (Pre-Sales and Sponsorship Packaging)- Research, Insights, and Data Analysis- Unwarranted dad jokes!
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