Umesh Maheshwari

About Umesh Maheshwari

Chartered Accountant with over a decade of experience in finance functions across high-growth consumer businesses, currently heading finance for mCaffeine and Hyphen (Pep Technologies).I work at the intersection of finance and business, driving scalable growth, profitability, and operational discipline. My role involves building robust financial frameworks, strengthening governance, and enabling data-driven decision-making across rapidly scaling D2C brands.My experience spans financial controllership, FP & A, and strategic finance, with deep expertise in financial reporting under Ind-AS, IFRS, and US GAAP. I have partnered with cross-functional teams on business performance, and built systems that enhance visibility, efficiency, and control.A key highlight of my career has been being part of the core team driving the IPO journey at Brainbees Solutions Limited (FirstCry), where I contributed across financial, governance, and strategic finance in a complex, high-growth environment.I bring strong experience in budgeting, forecasting, KPI-driven performance management, and board-level reporting, with a focus on translating financial insights into actionable business outcomes. I have also led automation initiatives to improve efficiency and strengthen finance processes.I believe finance is a strategic partner in shaping business outcomes - driving clarity, discipline, and sustainable growth. Passionate about building high-impact finance functions that scale with the business.Always learning, always evolving.

Experience

1. Vice President - Finance

   mCaffeine

   Jan 2026 — Present · Mumbai, IN

   Leading the finance function for mCaffeine and Hyphen

Education

• ACCA

  ACCA, Accounting and Finance

  2020

• University of Rajasthan

  Bachelor of Commerce - BCom, Accounting and Finance

  2011 — 2014

• ACCA

  Diploma in IFRS, Accounting and Finance

  2018 — 2019

• The Institute of Chartered Accountants of India

  CA, Accounting and Finance

  2011 — 2015