Cattarina Christopher

About Cattarina Christopher

As a brand and content marketing strategist, I’m passionate about cultivating a brand\'s…

Experience

1. Brand Marketing Specialist

   Taylor Morrison

   Sep 2023 — Present · Scottsdale, AZ, US

   Helped increase Taylor Morrison’s national brand recognition amongst shoppers by 25% • Manage strategic brand marketing projects and ensure brand consistency on a national scale• Coordinate national integrated campaigns with Creative, Email, Social Media, Paid Media and Communications teams• Assist in tracking and reporting on campaign performance and providing actionable recommendations • Own and maintain brand experience programs that serve as key touch points for customers including the Model Experience program, Sales Office Guidelines and Homeowner Gifting program• Coordinate national brand partnerships including ABC\'s Extreme Makeover: Home Edition and The Home Edit • Organize and execute WM Phoenix Open sponsorship, including the Taylor Morrison Fairway House and 16th Hole Suite• Manage strategic brand initiatives with national vendor partners including GE, Sherwin Williams, etc. • Assist in maintaining corporate marketing budget, invoices and monthly charge back with 21 divisions • Assist the Content Team in the ideation and creation of assets• Contribute to maintaining corporate marketing communications efforts through-Owning and distributing monthly newsletter to all divisional marketing teams -Providing monthly updates for the leadership report -Providing monthly content for the national and divisional sales teams presentation -Preparing internal presentations for the entire organization and all marketing teams