Catriona Cardie

Group Director Brand & Marketing @CRC Evans

Edinburgh, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Jan 2026 — Present

Group Director Brand & Marketing @CRC Evans

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Edinburgh, GB

EDUCATION

2009

Common Purpose

Meridian Leadership Programme

2018

CIM | The Chartered Institute of Marketing

Fellowship

2005 — 2005

Disney Institute, Florida

Leadership for Service Excellence , Business

N/A

CIM | The Chartered Institute of Marketing

Dip M

1991 — 1995

Edinburgh Napier University

First Class Honours, Tourism (Applied Intl Business)

ABOUT CATRIONA CARDIE

Award‑winning, board‑level brand marketer with over 25 years across across scale‑ups, private, public and not‑for‑profit sectors. Specialist in insight‑driven brand strategy, creativity for commercial outcomes, market positioning and end‑to‑end customer‑experience integration. Happiest in insights, strategy, planning, customer and creative.**Core Specialisms**- Brand strategy (B2B, B2C, DTC & Employer)- Market positioning & growth - Marketing planning, campaign execution & control - Insight & segmentation research - Customer‑journey mapping & activation - New product/service proposition - In‑house creative studio setup - Brand & CX metrics **Sector Expertise**- Pet Care and Veterinary, Placemaking, Destination Retail, Public Engagement with STEM

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