Catrina Yohay

Executive Managing Editor @Purewow

New York, NY, US

Manage day-to-day editorial publishing operations• Collaborate with leadership, including Editor-in-Chief, Executive Editors, and the Growth team, on content/commerce strategy, traffic/affiliate goals, growth benchmarks, and tentpole coverage• Build, maintain, and distribute short- and long-term editorial schedules for evergreen and news content• Assign and manage schedules for 20+ staff writers and additional freelancers• Manage a mix of direct reports, including writers, editors, and interns• Write and edit across multiple verticals for web and social, including wellness, fitness, beauty, news, and more• Edit newsletters and oversee production and distribution of multiple subscriber lists• Create, manage, implement, and communicate new/existing editorial processes and best practices• Establish and regulate the company style guide, editorial policy, and commerce policy• Manage relationships with stock photo subscriptions and other third-party vendors• Discover/research new technologies and resources to improve production and content creation

Lafayette College

Bachelor of Arts (B.A.), Biology and English