Catherine McMacken
Product Design Manager @Community Choice Credit Union
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WORK HISTORY
Product Design Manager @Community Choice Credit Union
Farmington Hills, MI, US
Developed solutions to engage members and excite prospects at Michigan\'s most convenient & accessible credit union.+ Implemented product marketing framework: competitive analysis, KPI reporting, message development, and product road mapping.+ Led go-to-market launches for new financial products from concept and MVP development through launch and ongoing optimization.+ Served as strategic advisor to the executive team, performing due diligence on new fintech partnerships and product opportunities.+ Applied a test-and-learn framework to the MHA insurance referral partnership, refining messaging and targeting for a 20% lift in conversions.
EDUCATION
Eastern Michigan University
Master of Science (M.S.), Integrated Marketing Communications
University of Michigan
Bachelor of Fine Arts (BFA). Graduated with honors, Photography & Graphic Design. Minor in History of Art.
SKILLS
ABOUT CATHERINE MCMACKEN
I just really like credit unions.
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