Catie B.

About Catie B.

I\'m the Director of Marketing at Alliance Physical Therapy Partners — a PT-led national network of outpatient physical therapy clinics. I own strategy, analytics, SEO, brand architecture, paid media, and digital infrastructure across 20+ brands and 150+ clinic locations with a team that punches well above its weight.What I actually do is build systems that scale. Brand naming frameworks. GA4 roll-up analytics. Multi-site SEO strategy. Healthcare-compliant Google Ads. The kind of cross-functional infrastructure that makes a small team look like a much bigger one.I think a lot about what it means to build brand equity at scale without losing local identity — and what it takes to run marketing that functions as strategy, ops, and analytics all at once.

Experience

1. Marketing Director

   Alliance Physical Therapy Partners

   Jul 2024 — Present · Grand Rapids, MI, US

   Lead all marketing strategy, analytics, and digital infrastructure for a national healthcare company spanning 20+ brands and 150+ clinics. Report directly to the CEO and deliver board-level communications, market insights, and growth strategies- Own company-wide reporting on Google Ads, SEO, and digital performance, translating insights into executive decisions and board strategy- Scaled centralized marketing systems (GA4, GTM, Monday.com) to unify analytics and streamline cross-departmental workflows in HR, Business Development, and Technology- Implemented a sustainable intake and project management framework to triage high-volume requests and balance workload across 20+ brands- Direct and mentor a four-person marketing team (design, content, campaigns, web), while strategically stepping in to backfill gaps to maintain continuity across brands- Increased qualified patient leads nearly 30% and appointments over 40% year-over-year by optimizing compliant Google Ads strategy, SEO unification, and cross-brand campaigns- Drive compliant, high-performing digital advertising in one of healthcare’s most regulated landscapes, aligning growth objectives with policy, risk, and sustainability.

Education

• Saginaw Valley State University

  MA, Communication and Digital Media

  1992 — 1999

• Full Sail University

  Master of Science, Internet Marketing

  2013 — 2014

• Baker College

  MBA, Marketing

  2009 — 2013