Catherine Whitlock

About Catherine Whitlock

Digital marketing & communications leader offering two decades creating impactful…

Experience

1. Associate Vice President of Online Communications

   Parkinson's Foundation

   Jan 2021 — Present

   Established digital marketing initiatives to generate revenue through the use of targeted digital campaigns, email marketing, SEO, SEM, social media, and audience engagement. • Built the organization’s online advertising strategy. Directed and executed the organization’s first year-end fundraising advertising campaign, achieving an ROI over 900%. • Subject matter expert for the organization’s multiple rebranding efforts, with a special focus on strategy, design, resource management, and brand guideline enforcement. • Strategized the complete redesign of Parkinson.org, including defining project requirements, developing project timelines, transitioning to a new content management system, devising of site architecture, and rewriting and revising over 1,200 content pages. • Spearheaded the consolidation of all online communication channels when the National Parkinson Foundation merged with the Parkinson’s Disease Foundation. • Coordinated the planning and accessibility of content for Parkinson.org, ensuring the consistency of the foundation’s brand identity and use of best web practices. • Directed and executed social media strategy, assisting with donor acquisition and resulting in the addition of a “young digerati” demographic to the foundation’s donorbase. • Increased outreach and online giving through creating the foundation’s first-ever email communications calendar, using list segmentation to outperform industry benchmarks. • Oversaw regional offices’ use of the foundation’s brand, including the review and approval of artwork to ensure adherence to brand and technical requirements. • Spearheaded the foundation’s first campaign to reach Hispanic market; translated key sections of Parkinson.org and promoted resources available in Spanish. • Developed the foundation’s online presence using content management tools such as Drupal, WordPress, and Blackbaud Luminate and Net Community products.

Skills

• Spanish
• Web Content
• Illustrator
• Dreamweaver
• Marketing
• Advertising
• Portuguese
• Video Editing
• Facebook Fan Page Strategies
• Search Engine Optimization (SEO)
• Editorial
• Social Networking
• Crisis Communications
• Youtube
• Blogging
• Media Relations
• Metadata
• Social Media
• Social Media Communications
• Multimedia
• Public Relations
• Photoshop
• Public Speaking
• Press Releases
• Social Media Marketing
• Twitter
• Nonprofit Organizations
• Google Analytics
• Digital Media
• Facebook
• Web Content Writing
• Copy Editing
• English
• Editing
• Microsoft Office
• Content Management
• Web Content Management
• Digital Marketing
• Social Media Strategist
• Proofreading