Cathy Ly

About Cathy Ly

As Marketing Manager at Resolute, I focus on executing campaigns, supporting events, and…

Experience

1. Marketing Manager

   Resolute

   Nov 2023 — Present · AZ, US

   I oversee the marketing function at Resolute, balancing strategy with execution to support business development, campaigns, and national brand growth. My work combines campaign delivery, operational efficiency, and the integration of new tools that enhance marketing workflows.Key contributions:• Directed nationwide brand expansion beyond Arizona and developed quarterly audience targeting strategies for lenders, attorneys, investors, and creditors.• Executed multi-channel campaigns including financial advisory toolkits, industry-specific outreach, thought leadership content, and targeted nurture workflows in HubSpot.• Built hybrid campaign models, automated conference-related sequences, managed deliverability, and designed a replicable marketing playbook for pre- and post-conference execution.• Introduced AI-assisted tools (e.g, ChatGPT) into workflows for content drafting, SOP development, and research. Designed automations in Power Automate and HubSpot to improve follow-up and streamline execution.• Elevated design consistency across email, social, and pitch decks; created tailored materials for campaigns and business development initiatives.• Developed HubSpot CRM/Sales trainings, SOPs for pitch deck creation, and onboarding resources for new marketing team members.• Partnered with external vendors on SEO, managed website migration, and scoped redesign opportunities.

Education

• Art Institute of Pittsburgh

  Diploma, Web Design

  2013 — 2014

• University of Phoenix

  Master of Science, Psychology

• Art Institute of Pittsburgh

  Certificate of Completion, Adobe Photoshop

  2013 — 2013

• Arizona State University

  Bachelor of Arts, Communications

  2003 — 2007

Skills

• Sales
• Web Design
• Public Speaking
• Microsoft Visio
• Training
• Adobe Creative Suite
• User Experience Design
• Vietnamese
• Customer Service
• Graphic Design
• Admissions
• Marketing
• Teamwork
• User Interface Design
• Microsoft Office
• Wordpress
• Social Media
• Illustrator
• French
• Social Networking
• Teaching
• Editing
• Blogging
• Photoshop
• Facebook
• Dreamweaver
• Event Planning
• Adult Learning Theory
• Research
• Peer Mentoring
• Time Management