Cathy Rubino Hines

About Cathy Rubino Hines

What is a healthcare marketing consultant? I get asked that all the time. If you\'re interested, please reach out to me -(58••••••66. I\'ve spent much of my career working in healthcare and providing an outside perspective to many clients. Often, my clients ask: How do you get marketing results for our healthcare organization? If you\'re marketing to the healthcare industry, you need to know how much to invest. Marketing affords us with so many options that it can be daunting. You can start by hiring a healthcare specialist who understands your industry. I am a healthcare marketing specialist. As the founder and president of the Marketing Collaborative, we provide healthcare organizations with the ability to hire a senior-level marketing consultant. I am a healthcare marketer for hospitals, health centers (FQHCs), senior living facilities, Medtech/start-ups, and large medical practices. I\'ve worked with companies that market to the healthcare industry. And I am a proud Past President of AMA | Rochester. I am also a forward-thinking, strategic marketer who takes on the responsibility to get results for my clients. I am an entrepreneur at heart! As your outsourced CMO, I will use my 25+ years of experience and passion for real-time marketing results. I bring talented senior-level creative, internet, and media professionals to you. Contact me at 58••••••66. My entrepreneurial spirit is alive and well at the Marketing Collaborative. My \"why\" is all about simplifying healthcare messaging so that your patients and consumers can better understand your solutions. Uncovering your why and your vision is often a point of differentiation. We use all mediums that make sense, including websites that tell compelling stories and incorporate the latest techniques. Just ask our clients.Clients have included eHealth Technologies, Finger Lakes Community Health, Oak Orchard Health, Tri-County Family Medicine, The Commons on St. Anthony (part of the Loretto family of care), United Helpers (Senior Living Canton, NY), HealthEfficient (formerly Health Center Network of NY), and Gorbel Medical.Open to making connections with:1. People who want to get to know me better and how a healthcare marketing consultant can be of help to them2. Business owners who want to brainstorm ways to grow their companies 2. Help fellow marketers advance their careers

Experience

1. Consultant, Chief Marketing Officer

   Finger Lakes Community Health

   Oct 2010 — Present · Penn Yan, NY, US

   I serve as the Consultant, Chief Marketing Officer at Finger Lakes Community Health, a provider of healthcare services at eight health centers. For more than ten years, we have addressed rebranding and refocused the organization to increase patient volume by over 25%. Strategic decisions along with strong leadership and collaboration help make marketing very successful for Finger Lakes Community Health.

Education

• St. John Fisher University

  B.A., Communications/Journalism

  1978 — 1982

• Eastridge High School

  Regents Degree, Business Administration and Management, General

  1975 — 1978

Skills

• Advertising
• Marketing Management
• Email Marketing
• Brand Management
• Fundraising
• Marketing Strategy
• Management
• New Business Development
• Online Advertising
• Product Development
• Brand Development
• Branding
• Integrated Marketing
• Marketing Communications
• Public Relations
• Leadership
• Social Media Marketing
• Social Media
• Online Marketing
• Marketing
• Strategy
• Nonprofits
• Strategic Planning
• Direct Marketing
• Small Business
• Market Planning
• Non-Profits
• Healthcare
• Business Development
• Digital Marketing