Cathy Hachey

About Cathy Hachey

Bringing over 30 years of communications, marketing and sales strategy expertise to private and public organizations, I am passionate about building strong brand recognition, leveraging multiple marketing and communication channels to ensure maximum market penetration, driving efficiency and process improvements and effective marketing and branding initiatives to drive increased revenue.

Experience

1. Sr Director, Communications

   ADP

   Oct 2011 — Present · Findlay, OH, US

   Director, Marketing, ADP RPO (4/2017 - present)Establish & execute strategic initiatives supporting Talent Acquisition Solutions including analyst relationships, thought leadership and social media strategies, business development strategies, digital media and a wide range of sales support activities. Campaign design and execution, lead generation and fulfillment, sales strategy and critical positioning talk tracks, case studies, content management. Member of Recruitment Process Outsourcing and Background Screening Services Senior Leadership Teams.Sr. Director, Client Communications, National Accounts Services (7/2015 - 4/2017)Drive communications strategies for internal and external audiences in support of business objectives, client and associate experience enhancements, and ongoing development of innovative communication channels. Experience in corporate strategy, business and sales strategy, employee relations, client relations, market research and analytics, comprehend and communicate industry best practices, maximize efficiencies and turn objectives into accomplishments. Director, Marketing and Communications, ADP RPO (10/2011 - 7/2015)Establish & execute strategic global initiatives supporting ADP\'s Talent Acquisition Solutions suite of products including, but not limited to brand development, advertising, public relations, analyst relationships, conferences, thought leadership, global product roll-outs, client communications, digital media and a wide range of sales support activities. Campaign design and execution, lead generation and fulfillment, sales strategy and critical positioning talk tracks, case study development, sales presentation and proposal design and fulfillment, content management. Video design & development, leadership communications, and conduit between sales & operations.

Skills

• Campaign Strategies
• Marketing Strategy
• Sourcing
• College Recruiting
• Human Capital Management
• Conference Coordination
• Marketing Communications
• Email Marketing
• Recruiting
• Talent Acquisition
• Advertising
• Strategic Marketing
• Thought Leadership
• Applicant Tracking Systems