Cathy Finn-Derecki
Multi-Media Digital Creative in Biotech
- Role
- Staff Digital Creative Lead at Illumina
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Cathy Finn-Derecki
Experienced graphic design and production professional with a BFA and over 25 years of experience in marketing for biotech, B2B, and higher education.• Advanced user of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Premiere, AfterEffects)• Three years creating large-format tradeshow exhibits• Two years managing a creative marketing team for B2B tech company• Three years managing a team of web developers in a higher education environment.• Eight years experience with automated marketing tools: Marketo, MailChimp, Pardot (Salesforce Account Engagement)• 16 years managing and developing web content management systems• Two years creating and managing MS Sharepoint sites and site collections for a premier Public University• Over 3500 documented hours of project management experience
Experience
Staff Digital Creative Lead
Nov 2021 — Present · San Diego, US
Design tradeshow booths and other exhibit/events collateral.Video capture, animation, and production for webinars and short-format social media videosOversee and maintain infrastructure/training for creative production of marketing assets for web, social, paid ads, email, and video. Responsive web development for marketing landing pages.Art direction for brand compliance by outside vendors.
Education
Montclair State University
Theater
Parsons School of Design - The New School
BFA, Environmental Design
Skills
- Indesign
- Creative Strategy
- Dreamweaver
- Illustrator
- Powerpoint Development
- Html
- Adobe Illustrator
- Cms
- Social Media
- Social Networking
- Css
- Photoshop
- Editing
- Wordpress
- Web Design
- Php
- Xhtml
- Website Development
- User Experience
- Blogging
- Research
- Web Development
- Copy Editing
- Web Content Management
- Javascript
- Os X
- Information Architecture
- Cascading Style Sheets (Css)
- User Interface Design
- Adobe Creative Suite
- Sharepoint
- Greensock Animation
- Technical Writing
- Blogger
- Higher Education
- Jquery
- Web Applications
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