Cathy Fernandes

CEO @Jones Collective Inc

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2013 — Present

CEO @Jones Collective Inc

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Where Creativity Meets Data. Redefining Retail + Social IntelligenceJones Collective is a team of marketing experts on a mission to help companies, both private and public - navigate the ever-changing media and marketing landscape with confidence and clarity.As our team continues to develop highly effective strategies that drive real results, our ultimate objective remains the same: eliminate the guesswork.We merge strategic creativity, audience intelligence, and technology to ensure every brand story is delivered to the right audience - at the right time - to generate measurable ROI.Introducing: Retail Social IntelligenceOur newest innovation, Retail Social Intelligence, blends Geo-Behavioral Intelligence (real-world movement and consumer behavioral patterns) with influencer storytelling and paid social amplification.This allows brands and retail partners to see how consumers move from digital discovery → retail visit → purchase, connecting social engagement to real-world action.OUR SERVICES INCLUDE:• Brand Positioning & Corporate Communication• Media, Public Relations & Sponsorship Strategy• Digital Marketing & Retail Social Intelligence• Geo-Behavioral Data Targeting & Audience Insights• Content Production & Creative Development• Web Development & Optimization• Social Media & Influencer Marketing• Paid & Programmatic Media

EDUCATION

2010 — 2011

Harvard Business School

Executive Education, PLD 12, Leadership Development

2010 — 2012

Ivey Business School at Western University

MBA

SKILLS

LeadershipMarketing CommunicationsMobile MarketingBusiness-to-Business (B2b)MarketingCrmDigital MediaTeam BuildingAdvertisingNegotiationEmail MarketingSocial Media MarketingInteractive MarketingAccount ManagementOnline AdvertisingDigital StrategyOnline MarketingCompetitive AnalysisBusiness DevelopmentDigital MarketingSemRecruitingAnalyticsBusiness StrategyIntegrated MarketingEntrepreneurshipStrategyE-CommerceB2bDirect MarketingMarketing StrategyAdvertising SalesNew Business DevelopmentStrategic Partnerships

ABOUT CATHY FERNANDES

Experienced Chief Executive Officer with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Negotiation, Advertising Sales, Integrated Marketing, and Advertising. Strong business development professional graduated from The University of Western Ontario - Richard Ivey School of Business.

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Cathy Fernandes — CEO at Jones Collective Inc in Toronto, ON, CA | Unifers