Cathy Fernandes
CEO @Jones Collective Inc
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WORK HISTORY
CEO @Jones Collective Inc
Where Creativity Meets Data. Redefining Retail + Social IntelligenceJones Collective is a team of marketing experts on a mission to help companies, both private and public - navigate the ever-changing media and marketing landscape with confidence and clarity.As our team continues to develop highly effective strategies that drive real results, our ultimate objective remains the same: eliminate the guesswork.We merge strategic creativity, audience intelligence, and technology to ensure every brand story is delivered to the right audience - at the right time - to generate measurable ROI.Introducing: Retail Social IntelligenceOur newest innovation, Retail Social Intelligence, blends Geo-Behavioral Intelligence (real-world movement and consumer behavioral patterns) with influencer storytelling and paid social amplification.This allows brands and retail partners to see how consumers move from digital discovery → retail visit → purchase, connecting social engagement to real-world action.OUR SERVICES INCLUDE:• Brand Positioning & Corporate Communication• Media, Public Relations & Sponsorship Strategy• Digital Marketing & Retail Social Intelligence• Geo-Behavioral Data Targeting & Audience Insights• Content Production & Creative Development• Web Development & Optimization• Social Media & Influencer Marketing• Paid & Programmatic Media
EDUCATION
Harvard Business School
Executive Education, PLD 12, Leadership Development
Ivey Business School at Western University
MBA
SKILLS
ABOUT CATHY FERNANDES
Experienced Chief Executive Officer with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Negotiation, Advertising Sales, Integrated Marketing, and Advertising. Strong business development professional graduated from The University of Western Ontario - Richard Ivey School of Business.
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