Cathy Droz
Test-driven 700+ cars | Customer Experience Expert | Brand Ambassador | Helping male-led industries connect with female buyers through custom marketing strategies, events & speaking
- Role
- Advisory Board Member at Raise A Hood
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Cathy Droz
- Complete Media and Board Droz, Founder/CEO is an accomplished automotive journalist, author, speaker, sales trainer, dealer, brand ambassador and consultant on how to have women buy from you. A native of New York, she was just 17 when she purchased the family sedan, which evolved into a 50-year career including opening a full-service automotive advertising agency and publishing her first book, “A Woman’s Guide to Buying a Car with Confidence and Street Smarts – Don’t Let this High Heels Fool You.” Highly respected by industry influencers, Cathy has test-driven more than 640 vehicles, giving her insight and knowledge on virtually every make and model on the market to effectively educate the car-buying consumer and make the search for the perfect automobile a pleasant and rewarding experience.Cathy is currently the Founder and CEO of HER Certified® — which stands for Honesty, Excellence, and Respect — the industry’s first comprehensive certified dealer program aimed to help dealerships better serve female car buyers. In 2019 she co-founded The Women 360 LLC with business partner Nancy Meek. Droz wrote the E-Book How to Buy a Car in your pajamas during the 2020 pivoting of the auto industry. Her auto dealer events called Heels Horsepower and HERoes are held at auto dealerships to honor local HERoes that are females and raise funds for their nonprofit. This is designed to take away the fear many women have of entering a dealership to buy a car by themselves. HER Certified social media, especially on YouTube, makes her a fan favorite along with her 13-year-old granddaughter Sofia.A champion of community service and leadership, Cathy is a member of the Phoenix Automotive Press Association, a past President and Executive Board Member for Silent Witness, a distinguished member of Worldwide Who’s Who of Entrepreneurs, a 2016 Phoenix Suns Amazing Women award winner, the 2018 Honoree for Outstanding Women in Business, a volunteer for the Retired NFL AZ Legends, St. Vincent DePaul, mentor for SHELeads and supporter of Alice Cooper’s Solid Rock charity, and donates 4% of all her sales to promote financial literacy in young girls.Cathy resides in Phoenix, Arizona, with her husband Manny. She is the proud parent of three children and nine grandchildren. c••••@hercertified.com
Experience
Advisory Board Member
Sep 2024 — Present · Phoenix, AZ, US
In my role as an Advisory Board Member at Raise a Hood, I focus on understanding and meeting the needs of female customers in the auto repair industry. By developing certification standards and guiding marketing efforts, I help auto repair facilities improve their services and attract more customers. Showing how AI, with the help of humans on line, can save time and money with repairs.
Skills
- Marketing
- Content Management
- Newspapers
- Video Production
- Digital Marketing
- Digital Strategy
- Editing
- Video
- Storytelling
- Newspaper
- Content Strategy
- Publishing
- Radio
- Social Media
- Online Marketing
- Content Development
- Brochures
- Blogging
- Advertising Sales
- Radio Broadcasting
- Online Advertising
- Management
- Automotive
- Broadcast
- Media Planning
- Editorial
- Newsletters
- Broadcast Television
- Corporate Communications
- Press Releases
- Digital Media
- Web Content
- Television
- Publicity
- Social Networking
- Multimedia
- Email Marketing
- Media Buying
- Copywriting
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