Cathy Dominguez
Chief Experience Officer C-suite Leadership @Nuvision Federal Credit Union
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WORK HISTORY
Chief Experience Officer C-suite Leadership @Nuvision Federal Credit Union
Huntington Beach, CA, US
I steer all member-related products, services, and experiences at Nuvision Credit Union, driving revenue growth and operational excellence. My leadership spans multiple divisions, including investment services, small business solutions, marketing, and product development, with direct oversight of a nationwide team of 300+ professionals.STRATEGIC EXPERIENCE & REVENUE GROWTH HIGHLIGHTS Led a diverse team across 30+ branches and five key U.S. markets (Arizona, Wyoming, Alaska, California, Washington), ensuring seamless member experiences across all touchpoints. Oversaw critical online and mobile banking platforms, call centers, and live teller services, ensuring a unified member experience across digital and physical channels. Supported Nuvision to rank as 11th top-rated credit union on Instagram. Increased member engagement through targeted social media and community partnerships that strengthened digital presence. Grew asset base from $1.5B to $3B+ through member-centric initiatives, positioning the credit union for continued success. Directed the development and execution of a member analytics program, using data-driven insights to enhance product offerings and drive personalized member solutions. Spearheaded product innovation and revisions, including new product launches and fee schedule updates, optimizing revenue-generating channels for continued growth. Led and developed a high-performing team of SVPs and VPs, fostering collaboration and delivering exceptional results in revenue generation and customer satisfaction.
EDUCATION
Pepperdine University
MBA
SKILLS
ABOUT CATHY DOMINGUEZ
CHIEF EXPERIENCE OFFICER | EXECUTIVE LEADER | DIGITAL TRANSFORMATION EXECUTIVECathy Dominguez, Nuvision’s Chief Experience Officer, brings 20+ years of leadership in financial services, specializing in customer experience, product strategy, and revenue growth. She oversees member-focused initiatives, manages omni-channel experiences, and leads the development of innovative products that drive Nuvision\'s growth. Cathy came to Nuvision in 2016 as Chief Risk Officer, with expertise built at Union Bank, Kinecta Federal Credit Union, and ResMAE Mortgage Corporation. She has played a key role in doubling the value of the credit union\'s asset base and has cultivated an organization-wide collaborative, member-centric culture: REVENUE & MEMBER GROWTH: Supported scaling up of Nuvision’s asset base from $1.5B to $3B+ by driving member-focused initiatives and launching innovative products. DIGITAL TRANSFORMATION: Spearheaded advancements in digital banking platforms, allowing members to manage finances across channels. Led Nuvision to rank in Instagram’s Top 11 list of credit unions. TEAM LEADERSHIP & DEVELOPMENT: Managed and mentored a high-performing team of Senior VPs and VPs, fostering a collaborative culture that drives exceptional performance and member satisfaction. MEMBER-CENTRIC STRATEGY: Guided the implementation of advanced analytics, marketing, product development, and member feedback systems, significantly enhancing service delivery and personalized banking experiences: Member/Customer Experience Revenue & Member Growth Digital Transformation Product Development Sales & Marketing Strategy Team Leadership & Development Cathy\'s career has been defined by her passion for helping others, whether it\'s members of Nuvision or the teams she leads. With a hands-on, curious approach, she is committed to Nuvision\'s mission of delivering personalized, member-first solutions and continuously improving the member experience. Connect with Cathy on LinkedIn or cathy.dominguez[at]nuvisioncu[dot]com
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