Catherine Chu

About Catherine Chu

I’m a Digital Strategy & Marketing business leader with deep experience in driving performance across digital and traditional channels. Over the past 15 years, I’ve led acquisition, retention, and lifecycle strategies for DTC brands and global retailers, managing everything from multi-million dollar budgets to lean startup growth plans.I’ve worked across the full funnel, from building and optimizing paid campaigns to rolling out cross-channel CRM programs (print, email, SMS, and beyond). I’m hands on with the data and comfortable pivoting when the numbers point a different way. Whether it’s developing omni-channel strategies, streamlining cross-functional workflows, or fine-tuning conversion paths, I focus on results that drive business impact.My background spans both in-house and agency roles, giving me a clear view of what it takes to execute efficiently while keeping a sharp eye on performance. I’ve led marketing teams, collaborated with product and creative, and advised brands at every stage of growth.Specialties- Omni-Channel Performance Marketing- DTC E-commerce Strategy & Customer Lifecycle Management- AI-Powered Campaign Optimization & Marketing Automation- Cross-Functional Leadership & Client Communication- Program & Project Management Across Creative, Data, and Tech- Budgeting, Forecasting & ROI-Driven Decision Making

Experience

1. Client Partner

   Tinuiti

   Apr 2026 — Present

Education

• Baruch College

  Bachelor of Business Administration (B.B.A.), Marketing and Advertising

Skills

• Digital Marketing
• Interactive Marketing
• Campaign Management
• Publishing
• Social Media Marketing
• Marketing Management
• Marketing Strategy
• Web Analytics
• Integrated Marketing
• Customer Relationship Management (Crm)
• Online Advertising
• Online Marketing
• Digital Strategy
• Crm
• Email Marketing
• Mobile Marketing
• Marketing
• E-Commerce