Cathy Counsell
Life science client partner, always focused on what is best for the patient in every decision I make and, last but not least, DEI advocate.
- Role
- Principal at Axtria - Ingenious Insights
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Cathy Counsell
Senior leader with proven ability to drive successful business in the life science industry at all stages. Experience and passion in identifying and accelerating business growth opportunities using strong process knowledge of commercial operations, data analytics, and software. Top performer leading teams with above goal performance year after year. Results include significantly improved sales and marketing effectiveness via data-driven decision making, with scaled impact, on time, agile delivery most recently focused on Boston Biotech, Pharma and Medical Devices.
Experience
Principal
Oct 2019 — Present · Boston, MA, US
My goal is to drive forward coordinated consulting and cloud-based solutions for life science clients. These solutions synergistically deliver results across key client stakeholders by transforming data into insights. These data-driven insights are delivered in real time, in an efficient manner, with optimal agility to drive significantly increased sales and marketing effectiveness.
Education
Harvard University
Master of Arts - MA, Biology, General
Boston College
Bachelor of Science - BS, Biology/Biochemistry
Skills
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Lifesciences
- Strategy
- Clinical Trials
- Program Management
- Online Advertising
- Strategic Planning
- Sales Effectiveness
- Customer Relationship Management (Crm)
- Product Launch
- Management
- Segmentation
- Pharmaceutical Sales
- Biotechnology
- Oncology
- Managed Care
- Clinical Development
- Crm
- Leadership
- Healthcare
- Business Development
- Infectious Diseases
- Return on Investment
- Integrated Marketing
- Medical Devices
- Pharmaceutical Industry
- Marketing
- Market Research
- Life Sciences
- New Business Development
- CRO
- Account Management
- Product Marketing
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